In the world of commerce, there has always been a need for a standardization of the quality, geographical origin, production procedures or other common characteristics of the services or products.
Some companies or organizations around the world have created a number of markings to show that various products or services are in compliance with these standards and have registered them as a guarantee mark.
The company who wishes to use this guarantee mark may apply to the owner company/organization of the guarantee mark and request the use of this guarantee mark by guaranteeing that it will comply with the requirements of common features such as quality, production procedures, geographical origin.